PICTURE THIS! …

AWARD WINNING TEAM

DOING SOUND AND MUSIC //

FOR YOUR COMMERCIALS!

We really enjoy every advertising project that we take on, and we see this part of the filmmaking industry as exciting and challenging as the film industry! We have been around for a while, and we can proudly say that we made our modest contribution to shape our local advertising industry with an innovative approach to music and sound. We are really proud of our craft and happy that we started doing this internationally.

OUR DEMO REEL

WE ARE REALLY PROUD OF WHAT WE DO! SO …

GO THROUGH OUR WORK!

Pirlo Effect!

We thought about what to show first and decided this one would be an excellent example of how much we can do in one project. This gem was one of Georgia’s biggest advertising videos, and It has Pirlo himself in it! We did pretty fine (we think hehe) sound design, including recording foley with our award-winning foley team, and did everything in music, and when we say everything, we mean it. In this ad, we edited music, mashed music, composed music, and rescored some parts to create a soundtrack for it.

CLIENT: EUROPEBET AGENCY: WINDFORS TBILISI PRODUCTION COMPANY: METRO PRODUCTION SOUND AND MUSIC: POSTRED

Lost Money!

This little guy walking around in the video is a significant Georgian poet of the 12th century – Shota Rustaveli. When we saw the video, we immediately thought of a Disney-like world. We decided to challenge ourselves to create sound and music that would tell the story of Shota, a man who goes through some adventures, and his world is as small as him, somehow separated from the human world. We thought that the cinematic score would have been the best choice to tell his story interestingly and create a sound design concentrating on him as the primary animation character. Well, we think we’ve done a pretty neat job!

CLIENT: LIBERTY BANK AGENCY: LEAVINGSTONE SOUND AND MUSIC: POSTRED

STEALING THE SUN!

Stealing the sun is one of the most exciting projects we have ever worked on. First, it is done by the fantastic Animatory Studio, with whom we have very tight friendships and do frequent unique collaborations in the animation world. Second, it is about Rugby! In our home country, Rugby is the most important sport, and we are very proud of our team. TBC Bank asked us to do this animation for Rugby World Cup Japan 2019, so we are pleased that this video is a noble cause!

Because this video is a full-fledged short animation, we decided to treat it like one. We started to score with the picture, which was pretty challenging. We had to follow the edit, follow very diverse cultural changes in the animation, and use various styles to match to picture and maintain the same emotional line. Once again, we had to ask our award-winning foley team to do foley for this piece and did sound design as we would do for a movie! Enjoy!

CLIENT: TBC BANK AGENCY: HOLMES & WATSON PRODUCTION COMPANY: ANIMATORY SOUND AND MUSIC: POSTRED

TOCHINOSHINI VS KOKESHI

When the international Chinese brand joined Georgian Market, they contacted our long-time partners and friends at Redberry (these guys and gals also did visual branding for us). Redberry’s wise minds, known for their exciting approach to advertising, decided to create small anime-style animation starring TOCHINOSHINI himself, with our cool friends at Animatory, and, of course, they asked us to do sound and music. We were dying of excitement to join this exciting project. It was pretty challenging to create music, making this gem exciting and emotional. Also, it was super fun to do anime-style sound design! We are lucky that one of our sound designers is a huge fan of Anime, and he knew how he should have done it!

CLIENT: MINISO AGENCY: REDBERRY PRODUCTION COMPANY: ANIMATORY SOUND AND MUSIC: POSTRED

HEART OF SUMMER!

Adorable stop-motion animation for “Galleria Tbilisi” Mall. We wanted to match the emotion of stop-motion style and colorful objects, so we decided to record every sound in our foley room and do an exciting blend of electronic instruments and some local folk stuff to create this excellent soundtrack.

HAPPY NEW YEAR!

Very trippy animation with ear candy sound design. Holmes & Watson did this advertisement for a local electronics Store, “Elit Electronics.” Even though we didn’t “obviously” write this fantastic composition, we are very proud of our sound design in this lovely little New Year’s gift.

WE HELP AGENCIES DEFINE SOUND AND MUSIC FOR THE WHOLE CAMPAIGNS! LET’S SEE…

OUR FAVOURITE CASES!

SOME OF THEM ARE EVEN FULLY BASED ON OUR MUSIC!

SECRET SANTA!

Secret Santa is a project which was part of our Christmas experience for several years. Bank of Georgia decided to make a platform where the whole country would play the Secret Santa game during the Christmas period. There was a website where you would register and get matched with a random stranger to exchange Christmas gifts.

As you would imagine, this kind of project would need a very active marketing campaign to get the word across and create an atmosphere, so that’s where we joined forces with JWT Metro and Redberry to create an unforgettable experience for Christmas lovers.

Original Video “Create your own Christmas”

Christmas is a “one-of-a-kind” event that holds a special place in the hearts of almost everyone around us. The magical feeling and childish excitement that follows us to our adulthood. In this video, we follow a kid living high up in the mountains, dreaming of the day when he can travel and explore the galaxy and the vast vacuum of space and a small Christmas miracle, which will be the reason for his colorful and intriguing journey. The challenge with this project was, bringing a score that would fit the dynamic feel of this emotional and visual rollercoaster of an adventure, which is being told in only a handful of minutes.

Secret Santa Musical

With new year’s eve around the corner, It was time for the yearly Project of Secret Santa to find its footing for the holidays. So in 2019, JWT Metro decided to show us a different side to this event. They visualized what it feels like to give presents on Christmas Eve, to take on the role of Santa Claus himself, and turned it up to eleven. Using the famous Georgian Christmas song – “Snowfall from the white sky,” Postred and JWT metro established an emotional connection with the people right from the start. The Sound design didn’t disappoint either by giving the project the feel of chilly snowflakes and the warmth and excitement of Christmas and seamlessly merging them.

Secret Santa Workshop

2017 was around the corner, and it was time for the second round of Secret Santa. This year would be different with a sub-project called “Secret Santa Workshop.” This meant that any Georgian company could sign up and provide presents that other “Secret Santas” could buy and send. Postred contributed with Sound Design, which created a warm “homey” feeling.

DON’T STOP!

“Don’t Stop!” – this became one of the main slogans of the year 2019. Bank of Georgia had a new initiation that was calling people for action, movement, to search for novelty and development, and what’s most important, to do what they wanted, with the main idea – Don’t Stop!

ORIGINAL VIDEO

This beautiful and motivational video was done by our friends at JWT Metro and they trusted us to make sound and music for it. This was one of the first times when we took an old Georgian song, known for everyone from a different setting and transforming it to something totally new, genre-wise, as well as, emotion-wise

By such an approach we got closer to the old generation with a very well known song for them and also appealed the new generation with a genre that was more acceptable for them. This track definitely was and still is a big hit in Georgia!

ORIGINAL SONG:

INNER CHILD

This very emotional campaign video is a reminder for everyone that in each of us lives an inner child who pushes us towards creativity and playfulness and the boundaries are created by adults. We took a very famous song by Oasis and gave it totally new life that everyone took close to their hearts. Enjoy!

26 MAY

Independence Day for Georgians is one of the most praiseworthy day, so for us it was pretty challenging to create something so emotional that it would touch older and newer generation equally. We took a very well known Georgian song by Iasha Bobokhidze called “Aspen Leaves” and turned it into this. The voice over recorded in 1918 by Noe Jordania, the First Chairman of the Government, makes this video even more intense, impassioned and excitable.

ORIGINAL SONG: