POSTRED ADVERTISING CREATIVE AUDIO SERVICES
POSTRED ADVERTISING CREATIVE AUDIO SERVICES
date3 FEB, 2025
Every great idea deserves a voice. To bring it to life, you need clarity, imagination, and fearless execution. It’s about understanding the core of the idea and shaping it into something real—something that moves, inspires, and leaves a lasting mark.
It takes the right people, creative minds working together, to craft every detail—sound, image, and story—into a powerful experience.
BESO KACHARAVA
LA-based sound designer and member of the Motion Picture Sound Editors (MPSE) – brings immersive soundscapes to life, turning simple sounds into unforgettable emotional experiences. Also Beso as a founder of POSTRED, has propelled the company to international acclaim in the film industry along with his team. Actively involved in projects requiring Foley, he embodies the creative drive. His strategic leadership has steered POSTRED for the past 9 years.
ZVIAD MGEBRY
Zviad Mgebry is a film composer and versatile multi-instrumentalist whose background in music production brings a rich, textured sound to every project. With expertise in a variety of unique instruments, Zviad layers his compositions with intricate, authentic sounds that add depth and emotion to the story. His approach is rooted in deeply understanding the project’s vision, allowing him to create a soundscape that is both true to the narrative and alive with his own imaginative flair. By combining his instrumental mastery with a keen sense for cinematic storytelling, Zviad captures the essence of each project, delivering music that feels immersive, dynamic, and meticulously crafted.
SOUND DESIGN
We shape soundscapes that breathe life into stories, immersing audiences in worlds that feel tangible and alive.
MUSIC
Our original compositions are crafted to be felt as much as heard, evoking the pulse, passion, and nuance of every scene.
AUDIO IDENTITY
We transform brand identities into sound, creating audio logos and sonic signatures that are instantly recognizable and full of character.
AUDIO CONSULTING
With our expertise, we unlock the full potential of sound, helping clients discover the right audio strategies for maximum impact
PROJECTS
Virgin Galactic
Virgin Galactic is a pioneering space tourism company, designed to open up the wonders of space travel to private individuals. Its brand vision is rooted in pushing boundaries and redefining the future of exploration. Our goal was to create an audio branding that would capture the awe and majesty of space, enhancing the experience of space travel and reflecting the visionary spirit of Virgin Galactic.
In close collaboration with astronauts, engineers, and Virgin Galactic team members, we drew upon their insights to inform and inspire our sound design, ensuring it authentically represented the experience of space travel. We also teamed up with an orchestra, adult and children’s choirs, and other musicians to bring the soundtrack to life.
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We approached this project with deep research and planning, capturing the magnitude of space through each layer of sound. Our work culminated in an orchestral recording session, where symphonic elements, alongside choir voices, created an audio landscape that blended grandeur with human emotion.
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Neom
Neom is a futuristic city concept, aiming to create a sustainable and technologically advanced metropolis that embodies the possibilities of tomorrow. It represents a vision for urban living that is forward-thinking and innovative.
our task was to develop a soundscape and musical experience that would bring the Neom concept to life, capturing the essence of a future world and enhancing the city’s visionary narrative through sound. The audio needed to feel innovative, immersive, and aligned with Neom’s ambitious vision.
We collaborated closely with Experimental Design and Sound Deluxe, combining our teams’ expertise to ensure that each element felt futuristic and seamless. Working together, we created a sound experience that reflects the progressive ideals of Neom.
Our approach blended experimental sound design with atmospheric music, crafting a detailed auditory experience that embodied the city’s imagined future. By layering sounds and carefully designing each element, we brought Neom’s vision to life, inviting audiences into a world of innovation and possibility.
Borjomi
We were tasked with creating a soundtrack that would evoke the tradition and history of Georgia, celebrating Borjomi as a drink that symbolizes cultural pride and resilience. The sound needed to transport viewers into the heart of Georgia, reflecting both the past and the present.
Drawing from Georgian folk melodies and traditional instruments, we crafted a soundscape that captures the soul of the country. Each sound was layered to build a bridge between history and modernity.The final soundtrack brings Borjomi to life as a taste of Georgian heritage, with a vibrant, culturally rich audio experience.
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OTHER PROJECTS
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